Dragon Arise: A Unique Game UX Design

Combining Creativity and Operational Design

The inspiration for Dragon Arise comes from the majestic dragon itself. Tingting Fang extracted visual elements from the dragon's eyes, using them as the basic graphic unit throughout the game. By combining and arranging these elements, the design team created a unique visual identity that is not only present in the logo but also in the motion graphics and UI library.

What sets Dragon Arise apart from other mobile games is its emphasis on visual expression and the application of narrative techniques. The game requires a careful balance of creativity and operational accessibility, making it a truly immersive experience for players.

The realization of Dragon Arise involved the perfect integration of aesthetic needs, narrative expression, operational accessibility, and creativity. Tingting Fang and the design team drew inspiration from the animation film production process to create a game interaction design that is both visually stunning and functionally seamless.

Dragon Arise's technical specifications include a demo video and a design book, providing a comprehensive overview of the game's UX and design elements. To truly understand the intricacies of this design, watching the 45-second video on YouTube is highly recommended.

The design team behind Dragon Arise consists of Tingting Fang, Yijun Liu, Yuezhi Li, and Tongyue He. Their collaborative efforts have resulted in a game that pushes the boundaries of UX design and sets new standards in the industry.

The design process for Dragon Arise involved using Adobe XD to create user experience and interaction design flows. The design was reviewed by producers and the team to ensure functionality and usability. Visual concept designs were then drafted to establish system relationships, information hierarchies, visual and animation styles, and creative design. The VX designer contributed dynamic storyboards to enhance the team's understanding of the visual aspects. The final stage involved formal resource design, with animators iterating the demo video to perfection.

The Dragon Arise project began in February 2021 and is still undergoing iterations to refine the user experience and design elements. This ongoing commitment to improvement showcases the dedication of the design team to deliver a truly exceptional gaming experience.

Throughout the design process, extensive research was conducted to develop an efficient and replicable methodology for game UX. The focus was on creativity, design systems, and team formation, ensuring that the entire creative process was streamlined and optimized.

One of the main challenges faced during the development of Dragon Arise was the complexity of the gameplay. As a 3D card game with innovative core mechanics, many operational modes had no reference goals, requiring the design team to think outside the box and overcome obstacles with creative solutions.

The overall experience of Dragon Arise is characterized by a clear and distinct hierarchy, combined with a unique visual style. The fusion of magic and modern flat UI design, featuring diamond elements extracted from dragon eyes, creates a visually stunning and immersive gaming experience.

Dragon Arise is a copyrighted creation of Happyelements, dating back to 2012. The design has been recognized for its excellence and innovation, receiving the Iron A' Design Award in the Interface, Interaction, and User Experience Design category in 2022. This prestigious award acknowledges designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics to create a better world.

Experience the captivating world of Dragon Arise and immerse yourself in a game that combines creativity, operational design, and a visually stunning user experience.